Three words can be used to describe what a life coach does:

• Guidance
• Empowerment
• Improvement

Guidance is the life coach providing the tools and support for someone to broaden their perspective and open their mind, hence enabling them to reach their goals.

Empowerment is to a large extent down to the individual to realize their own self-worth and self-belief that has, for one reason or another, diminished.

And Improvement is the sense that an individual will go from where they are to where they want to be, in effect reaching their goal.

Azora simply provides a large directory of coaches interested in helping their clients. With the arrival of Covid-19, most coaches are working exclusively remotely (via video or telephone). Everyone’s needs are unique, and you can use the Azora directory to help find the best fit for you – there are thousands of coaches to choose from!

In order to find the best fit, we require all coaches that list themselves on our directory to offer a short, free, no-obligation consultation so you have an opportunity to see if it is the right fit or not. There is no limit to how many free, initial consultations you can have.

Business coaching can play a critical role in the success of your company — but it might not be what you expect.

Coaches don’t teach practical business skills. Instead, we are partners in achieving radical personal understanding.

A business coach is a type of consultant that provides an outside perspective for you and your business. They will help you address not only business issues, but issues of a more personal nature, like finding career fulfillment and figuring out what’s most important to you.

Business coaching is a thought-provoking, introspective, and creative process. Ultimately, the process empowers clients to maximize their personal and business potential.

As we support the growth of the individual, business success becomes an automatic practice.

Business coaches help entrepreneurs build successful companies. But only by helping the individual achieve a higher state of performance, to cultivate stronger leadership qualities, learn how to build trust in a team, and learn how to improve focus so you can get things done more efficiently.

A career coach is a professional who offers expert career advice. They are specially trained to identify a client’s strengths and then build on proficiencies to help people plan a career path. While working together, a career coach is like a personal cheerleader. They provide tips on creating an attractive resume and cover letter, locating job opportunities, and how to optimally respond to interviews. For clients that are already employed, a career coach advises on improving a work environment and earning promotions. The plan is tailored to the exact needs of the client.

A relationship coach is someone who specializes in the field of intimate relationships. Whether you’re single, coupled up, or married, a relationship coach can help you.

A relationship can help in these areas:

• Intimacy coaching for single and couples
• Helping revive, improve, and enhance romance among couples
• Communication breakdowns and repetitive patterns
• Bring down the fighting so the couple can talk and bridge a connection
• Ending power struggles, so there is harmony and room to talk

Some coaches specialize in working with singles, couples, or married couples. Regardless, most coaches in this field, work with anyone who wants help in the area of romantic relationships.

Q: How much do I have to pay to use the Azora directory?

A: There is no fee for your access to the thousands of coaches around the globe that we provide. Providers (Coaches) pay a small percentage of their revenue to Azora, but you, as a client, do not need to pay a thing!

Q: What are AI Life Coaches?

A: This has become the most frequently asked question of us. AI stands for Artificial Intelligence, and as computers get more and more powerful, and as new programming languages surface that focus on neural networks (similar to how our brains work), a new world of opportunity is opening up for computer-assisted life coaching.

You have likely started to experience some of the more common bots, like Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana – these are general purpose bots that utilize forms of Artificial Intelligence to help you find what you need.

At this point in time, there are some life coaches around the world working to utilize some of the same technologies that help Alexa, Siri, and Cortana “think” but for the purpose of life coaching. Consider these bots “extensions” of the life coaches that built them. In fact, some of the life coaches on the Azora platform do traditional life coaching (usually via video tele-coaching) and offer their bot assistants to you to supplement their life coaching. These AI bots are able to do regular check-ins with you as often as you want (some people like them daily or twice a day) to check in and see how your are doing, and help support, motivate, and inspire you.

Q: Where is Azora located?

A: We are a global company, and our team is located on the East and West coast of the United States, as well as in India and the Phillipines.

Q: How does payment work?

A: Azora does not get involved with payments between coaches and their clients – this is left up to the coaches, many of whom use common payment methods (Venmo, Debit Cards, Credit Cards, and EFT Transfers)

Q: Is what I type into your platform confidential?

A: Yes, of course – we use SSL encryption so you will see a lock on most browsers, the same lock you see when you order things from Amazon and other companies.

Q: Sometimes your site loads slowly – what is the reason for this?

A: Sometimes our site gets a lot of traffic, but as a non profit company our servers aren’t the fastest things in the world, so you may experience (slightly annoying) delays every now and then.

Q: Is there any limit to how many free initial consultations I can have?

A: No, there is no limit – all coaches on our site are required to offer a free, no-obligation initial conversation to be sure there is a good fit.